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    • Kill Chain
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Technique

Malvertising

Also known as: Malicious Advertising, Malicious Online Ads, Drive-by Download Advertising, Ad-based Malware Distribution

DELIVERY

Malvertising (malicious advertising) injects malware through legitimate ad networks, delivering payloads via infected display ads, pop-ups, or sponsored search results—often without requiring user clicks through drive-by downloads.

Common attack flows

How it fits in a scam

This technique shows up duringDELIVERY

Before

This is often where the scam begins.

After

  • Pop-up ScarewareDELIVERY
  • Tech Support ScamDELIVERY
  • Credential TheftCOMPROMISE
  • Malicious App InstallationCOMPROMISE
  • +4 more

Defense

How to defend against this

How to spot it

  • Ads with spelling errors or grammatical mistakes or low-quality graphics
  • Unrealistic offers like free prizes or urgent security warnings or too-good-to-be-true deals
  • Sponsored search result URLs that don't match advertised brand with subtle typos
  • Unexpected browser redirects to unfamiliar websites
  • Pop-ups appearing from unexpected sources on legitimate sites
  • Browser suddenly slowing or behaving erratically after viewing ads

Tools you can use

  • Antivirus SoftwareCost low · Effect medium
  • Browser Security ExtensionCost low · Effect medium
  • Ad BlockerCost low · Effect high
  • DNS FilteringCost low · Effect high

Seen in the wild

Where we’ve seen it

Commonly targets

  • Gamer

Further reading

  • Malwarebytes

    Consumer guide to malvertising definition and protection

  • CrowdStrike

    Attack types and real-world examples including Angler, RoughTed, KS Clean

  • FBI IC3

    2022 PSA warning about criminals using search ads to impersonate brands

  • CISA

    Capacity Enhancement Guide for browser security against malvertising

Related techniques

Same stage

  • Phishing Email
  • Smishing
  • Vishing
  • Deepfake Voice Call
  • SEO Poisoning
  • +16 more

Similar defense

  • Remote Access Tool
  • Clipboard Hijacking
  • Malicious App Installation
  • Supply Chain Compromise
  • Ad Network Tracking
  • +11 more