Technique
Deepfake Celebrity Endorsement
Also known as: AI Celebrity Scam, Synthetic Celebrity Endorsement, Fake Celebrity Ad
DELIVERY
AI-generated videos or images of celebrities falsely endorsing products, investments, or giveaways to deceive consumers into purchases or surrendering personal information.
Common attack flows
How it fits in a scam
This technique shows up duringDELIVERY
Before
This is often where the scam begins.
Defense
How to defend against this
How to spot it
- Celebrity promoting products outside their known brand partnerships
- Unnatural lip sync or facial movements in video
- Endorsement not mentioned on celebrity official channels
- Too-good-to-be-true offers from famous personalities
- Video quality inconsistent or blurry around face and mouth
Seen in the wild
Where we’ve seen it
Commonly targets
Further reading